Clay

Factors where HubSpot is farthest ahead come first. Scroll to step through all 8; tap one for its definition and both levels.

Square: HubSpotLine: ClayRing: low evidence

1. Ahead of Clay by 3, 1 of 8It’s the CRM

   Whether the deal data lives here, or the tool writes into a CRM somebody else owns.

   Clay stands at low, on high evidence.

   HubSpot stands at full, on high evidence.

2. Ahead of Clay by 1, 2 of 8Owns the data

   Whether contact data comes from the vendor’s own verified database, so one company stands behind a dead number.

   Clay stands at low, on high evidence.

   HubSpot stands at mid, on low evidence.

3. Ahead of Clay by 1, 3 of 8Runs itself

   Whether the tool works outreach end to end on its own, or hands over a canvas to wire up first.

   Clay stands at low, on high evidence.

   HubSpot stands at mid, on low evidence.

4. Level with Clay, 4 of 8Price, no call

   Whether the entry price sits on the public pricing page, or only arrives after a sales conversation.

   Clay stands at full, on high evidence.

   HubSpot stands at full, on high evidence.

5. Level with Clay, 5 of 8Agents included

   Whether AI agents switch on inside the current contract, or arrive as a second line on the invoice.

   Clay stands at high, on medium evidence.

   HubSpot stands at high, on high evidence.

6. Behind Clay by 1, 6 of 8Public signals

   Whether the tool watches public activity — GitHub, web visits, job changes — and names the person behind it.

   Clay stands at mid, on high evidence.

   HubSpot stands at low, on low evidence.

7. Behind Clay by 3, 7 of 8Usage, not seats

   Whether the bill tracks actions and credits consumed, or multiplies by every seat the team adds.

   Clay stands at full, on high evidence.

   HubSpot stands at low, on high evidence.

8. Behind Clay by 3, 8 of 8Vendors stacked

   Whether one subscription routes a lookup through several providers until the field fills, or ships a single source.

   Clay stands at full, on high evidence.

   HubSpot stands at low, on low evidence.

Factors where Salesforce is farthest ahead come first. Scroll to step through all 8; tap one for its definition and both levels.

Square: SalesforceLine: ClayRing: low evidence

1. Ahead of Clay by 3, 1 of 8It’s the CRM

   Whether the deal data lives here, or the tool writes into a CRM somebody else owns.

   Clay stands at low, on high evidence.

   Salesforce stands at full, on high evidence.

2. Ahead of Clay by 2, 2 of 8Runs itself

   Whether the tool works outreach end to end on its own, or hands over a canvas to wire up first.

   Clay stands at low, on high evidence.

   Salesforce stands at high, on medium evidence.

3. Level with Clay, 3 of 8Price, no call

   Whether the entry price sits on the public pricing page, or only arrives after a sales conversation.

   Clay stands at full, on high evidence.

   Salesforce stands at full, on high evidence.

4. Level with Clay, 4 of 8Owns the data

   Whether contact data comes from the vendor’s own verified database, so one company stands behind a dead number.

   Clay stands at low, on high evidence.

   Salesforce stands at low, on low evidence.

5. Behind Clay by 1, 5 of 8Public signals

   Whether the tool watches public activity — GitHub, web visits, job changes — and names the person behind it.

   Clay stands at mid, on high evidence.

   Salesforce stands at low, on low evidence.

6. Behind Clay by 2, 6 of 8Agents included

   Whether AI agents switch on inside the current contract, or arrive as a second line on the invoice.

   Clay stands at high, on medium evidence.

   Salesforce stands at low, on high evidence.

7. Behind Clay by 3, 7 of 8Usage, not seats

   Whether the bill tracks actions and credits consumed, or multiplies by every seat the team adds.

   Clay stands at full, on high evidence.

   Salesforce stands at low, on high evidence.

8. Behind Clay by 4, 8 of 8Vendors stacked

   Whether one subscription routes a lookup through several providers until the field fills, or ships a single source.

   Clay stands at full, on high evidence.

   Salesforce stands at none, on low evidence.

Factors where 11x is farthest ahead come first. Scroll to step through all 8; tap one for its definition and both levels.

Square: 11xLine: ClayRing: low evidence

1. Ahead of Clay by 3, 1 of 8Runs itself

   Whether the tool works outreach end to end on its own, or hands over a canvas to wire up first.

   Clay stands at low, on high evidence.

   11x stands at full, on high evidence.

2. Ahead of Clay by 1, 2 of 8Public signals

   Whether the tool watches public activity — GitHub, web visits, job changes — and names the person behind it.

   Clay stands at mid, on high evidence.

   11x stands at high, on high evidence.

3. Level with Clay, 3 of 8Owns the data

   Whether contact data comes from the vendor’s own verified database, so one company stands behind a dead number.

   Clay stands at low, on high evidence.

   11x stands at low, on medium evidence.

4. Level with Clay, 4 of 8It’s the CRM

   Whether the deal data lives here, or the tool writes into a CRM somebody else owns.

   Clay stands at low, on high evidence.

   11x stands at low, on medium evidence.

5. Behind Clay by 1, 5 of 8Vendors stacked

   Whether one subscription routes a lookup through several providers until the field fills, or ships a single source.

   Clay stands at full, on high evidence.

   11x stands at high, on medium evidence.

6. Behind Clay by 1, 6 of 8Agents included

   Whether AI agents switch on inside the current contract, or arrive as a second line on the invoice.

   Clay stands at high, on medium evidence.

   11x stands at mid, on low evidence.

7. Behind Clay by 2, 7 of 8Usage, not seats

   Whether the bill tracks actions and credits consumed, or multiplies by every seat the team adds.

   Clay stands at full, on high evidence.

   11x stands at mid, on low evidence.

8. Behind Clay by 4, 8 of 8Price, no call

   Whether the entry price sits on the public pricing page, or only arrives after a sales conversation.

   Clay stands at full, on high evidence.

   11x stands at none, on high evidence.

Factors where Apollo.io is farthest ahead come first. Scroll to step through all 8; tap one for its definition and both levels.

Square: Apollo.ioLine: ClayRing: low evidence

1. Ahead of Clay by 3, 1 of 8Owns the data

   Whether contact data comes from the vendor’s own verified database, so one company stands behind a dead number.

   Clay stands at low, on high evidence.

   Apollo.io stands at full, on high evidence.

2. Ahead of Clay by 1, 2 of 8It’s the CRM

   Whether the deal data lives here, or the tool writes into a CRM somebody else owns.

   Clay stands at low, on high evidence.

   Apollo.io stands at mid, on low evidence.

3. Level with Clay, 3 of 8Runs itself

   Whether the tool works outreach end to end on its own, or hands over a canvas to wire up first.

   Clay stands at low, on high evidence.

   Apollo.io stands at low, on low evidence.

4. Behind Clay by 1, 4 of 8Price, no call

   Whether the entry price sits on the public pricing page, or only arrives after a sales conversation.

   Clay stands at full, on high evidence.

   Apollo.io stands at high, on medium evidence.

5. Behind Clay by 1, 5 of 8Vendors stacked

   Whether one subscription routes a lookup through several providers until the field fills, or ships a single source.

   Clay stands at full, on high evidence.

   Apollo.io stands at high, on high evidence.

6. Behind Clay by 1, 6 of 8Public signals

   Whether the tool watches public activity — GitHub, web visits, job changes — and names the person behind it.

   Clay stands at mid, on high evidence.

   Apollo.io stands at low, on low evidence.

7. Behind Clay by 1, 7 of 8Agents included

   Whether AI agents switch on inside the current contract, or arrive as a second line on the invoice.

   Clay stands at high, on medium evidence.

   Apollo.io stands at mid, on low evidence.

8. Behind Clay by 3, 8 of 8Usage, not seats

   Whether the bill tracks actions and credits consumed, or multiplies by every seat the team adds.

   Clay stands at full, on high evidence.

   Apollo.io stands at low, on medium evidence.

Factors where Cognism is farthest ahead come first. Scroll to step through all 8; tap one for its definition and both levels.

Square: CognismLine: ClayRing: low evidence

1. Ahead of Clay by 3, 1 of 8Owns the data

   Whether contact data comes from the vendor’s own verified database, so one company stands behind a dead number.

   Clay stands at low, on high evidence.

   Cognism stands at full, on high evidence.

2. Level with Clay, 2 of 8Runs itself

   Whether the tool works outreach end to end on its own, or hands over a canvas to wire up first.

   Clay stands at low, on high evidence.

   Cognism stands at low, on medium evidence.

3. Level with Clay, 3 of 8It’s the CRM

   Whether the deal data lives here, or the tool writes into a CRM somebody else owns.

   Clay stands at low, on high evidence.

   Cognism stands at low, on low evidence.

4. Behind Clay by 1, 4 of 8Public signals

   Whether the tool watches public activity — GitHub, web visits, job changes — and names the person behind it.

   Clay stands at mid, on high evidence.

   Cognism stands at low, on low evidence.

5. Behind Clay by 2, 5 of 8Usage, not seats

   Whether the bill tracks actions and credits consumed, or multiplies by every seat the team adds.

   Clay stands at full, on high evidence.

   Cognism stands at mid, on high evidence.

6. Behind Clay by 2, 6 of 8Agents included

   Whether AI agents switch on inside the current contract, or arrive as a second line on the invoice.

   Clay stands at high, on medium evidence.

   Cognism stands at low, on low evidence.

7. Behind Clay by 3, 7 of 8Vendors stacked

   Whether one subscription routes a lookup through several providers until the field fills, or ships a single source.

   Clay stands at full, on high evidence.

   Cognism stands at low, on medium evidence.

8. Behind Clay by 4, 8 of 8Price, no call

   Whether the entry price sits on the public pricing page, or only arrives after a sales conversation.

   Clay stands at full, on high evidence.

   Cognism stands at none, on high evidence.

Create items are hypotheses. Scroll to step through all 32 candidate moves, one summary at a time; tap one for its full text, its rival and its sources.

1. Eliminate, 1 of 6Drop the headcount-replacement pitch

   Drop the headcount-replacement pitch. 11x promises to “Scale pipeline faster than you can hire”; Clay’s buyers keep reps and want them selling.

   Rival: 11x

   1 source 2026-10-05

2. Eliminate, 2 of 6Cut demo-gated access

   Cut demo-gated access. 11x runs no pricing page and no self-serve signup, so an ops buyer can’t try anything before a call.

   Rival: 11x

   1 source 2026-10-05

3. Eliminate, 3 of 6Gated first runs look optional

   Gated first runs look optional: Apollo’s pricing page keeps a Starter plan “free forever,” so buyers start without paying.

   Rival: Apollo.io

   1 source 2026-10-05

4. Eliminate, 4 of 6Seat minimums

   Seat minimums. Cognism bundles ‘5 seats included’ on both prospecting tiers, so small ops teams pay for chairs nobody fills.

   Rival: Cognism

   1 source 2026-10-05

5. Eliminate, 5 of 6Seat fees for reps who only read the finished list

   Seat fees for reps who only read the finished list. HubSpot meters enrichment by credit from $42 per month.

   Rival: HubSpot

   1 source 2026-10-05

6. Eliminate, 6 of 6Eliminate roadmap talk from the pitch

   Eliminate roadmap talk from the pitch — Salesforce says “The rest will launch by year’s end,” and buyers can’t run a play on a date.

   Rival: Salesforce

   1 source 2026-09-11

7. Reduce, 1 of 9Reduce the provider-count headline

   Reduce the provider-count headline. 11x courts the same RevOps buyer by naming one outcome, pipeline, not a tally of data vendors to wire up.

   Rival: 11x

   1 source 2026-10-05

8. Reduce, 2 of 9Reduce build-it-yourself setup

   Reduce build-it-yourself setup. 11x offers a 20-minute demo that configures Julian on the buyer’s own scenarios; Clay’s spreadsheet asks ops to assemble plays.

   Rival: 11x

   1 source 2026-10-05

9. Reduce, 3 of 9Provider breadth may be over-invested

   Provider breadth may be over-invested. Apollo bundles its own contact database and sells itself as the single go-to-market “foundation,” not a stack to assemble.

   Rival: Apollo.io

   1 source 2026-10-05

10. Reduce, 4 of 9Headcount-heavy service may be over-built for ops buyers

    Headcount-heavy service may be over-built for ops buyers. Apollo runs a team of 800 behind one owned database.

    Rival: Apollo.io

    1 source 2026-10-05

11. Reduce, 5 of 9Sales-gated pricing

    Sales-gated pricing. Cognism routes both prospecting tiers to ‘Talk to sales’ and publishes no amount, so buyers can’t size spend alone.

    Rival: Cognism

    1 source 2026-10-05

12. Reduce, 6 of 9Headline provider counts matter less once records enrich themselves inside the CRM

    Headline provider counts matter less once records enrich themselves inside the CRM. HubSpot shipped Breeze Intelligence enrichment on 2024-09-18.

    Rival: HubSpot

    1 source 2024-09-18

13. Reduce, 7 of 9Chasing every GTM department thins focus

    Chasing every GTM department thins focus. HubSpot fields 8,882 full-time employees to cover that surface, and Clay can’t out-staff it.

    Rival: HubSpot

    1 source 2025-12-31

14. Reduce, 8 of 9Reduce agent branding

    Reduce agent branding — Salesforce’s page title reads “Best Sales Prospecting AI Agent,” so the word agent no longer sorts one tool from another.

    Rival: Salesforce

    1 source 2026-10-05

15. Reduce, 9 of 9Reduce spend on prospecting features the CRM now bundles

    Reduce spend on prospecting features the CRM now bundles — Salesforce ships a prospecting agent of its own inside Sales Cloud.

    Rival: Salesforce

    2 sources 2026-10-05 2026-09-11

16. Raise, 1 of 10Raise price legibility

    Raise price legibility. 11x publishes no price and no pricing page, so a number the buyer reads without a call becomes the differentiator.

    Rival: 11x

    1 source 2026-10-05

17. Raise, 2 of 10Raise vendor continuity

    Raise vendor continuity. 11x named a new CEO in May 2025 when its founder stepped down; buyers staking a channel want stability proof.

    Rival: 11x

    1 source 2025-05-05

18. Raise, 3 of 10Raise why-it-qualified evidence

    Raise why-it-qualified evidence. 11x’s homepage sells outcomes — “Digital Workers, Human Results” — and never shows the reason a contact got picked.

    Rival: 11x

    1 source 2026-10-05

19. Raise, 4 of 10Readable paid pricing is a gap

    Readable paid pricing is a gap: Apollo’s fetched pricing page lists a free Starter tier and no paid dollar amount.

    Rival: Apollo.io

    1 source 2026-10-05

20. Raise, 5 of 10Qualification reasoning is open ground

    Qualification reasoning is open ground: Apollo’s fetched pages sell database access, while Intercom’s reps won’t work a list without the why.

    Rival: Apollo.io

    2 sources 2026-10-05 2026-10-05

21. Raise, 6 of 10Published coverage proof

    Published coverage proof. Cognism sells ‘verified, compliance-first data’ with no hit rate on the page; buyers want numbers they can check pre-purchase.

    Rival: Cognism

    1 source 2026-10-05

22. Raise, 7 of 10Show why each account qualified, not just a filled field

    Show why each account qualified, not just a filled field. Reps at Intercom won’t work a list without that reason.

    Rival: HubSpot

    2 sources 2024-09-18 2026-10-05

23. Raise, 8 of 10A price the buyer reads without a call

    A price the buyer reads without a call. HubSpot publishes a $42-per-month entry price for Breeze Intelligence credits.

    Rival: HubSpot

    1 source 2026-10-05

24. Raise, 9 of 10Raise a price you can read without a call

    Raise a price you can read without a call — this run’s fetch of Salesforce’s pricing page turns up no quotable number.

    Rival: Salesforce

    1 source 2026-10-05

25. Raise, 10 of 10Raise what works without Sales Cloud

    Raise what works without Sales Cloud — Salesforce files its prospecting agent under Sales Cloud, so the agent lives inside the CRM.

    Rival: Salesforce

    1 source 2026-10-05

26. Create, 1 of 7Pay per booked meeting, not per seat or credit

    Pay per booked meeting, not per seat or credit — nobody in this footprint prices on the outcome they advertise.

    Hypothesis

    Rival: 11x

    no sources recorded

27. Create, 2 of 7A record where the agent’s research, its source, and its date ride along with every send, so the rep can inspect it

    A record where the agent’s research, its source, and its date ride along with every send, so the rep can inspect it.

    Hypothesis

    Rival: 11x

    no sources recorded

28. Create, 3 of 7Nobody prices data by rows that proved true

    Nobody prices data by rows that proved true. A per-verified-row charge, refunding stale records, would let ops buy accuracy instead of credits.

    Hypothesis

    Rival: Apollo.io

    no sources recorded

29. Create, 4 of 7A per-record receipt

    A per-record receipt: where each phone number came from, which provider, what consent basis — so compliance review doesn’t stall the list.

    Hypothesis

    Rival: Cognism

    no sources recorded

30. Create, 5 of 7Charge only for enrichment that lands a usable field, refunding credits when every provider comes back empty

    Charge only for enrichment that lands a usable field, refunding credits when every provider comes back empty. Nobody in this footprint prices that way.

    Hypothesis

    Rival: HubSpot

    no sources recorded

31. Create, 6 of 7Create a record where every field shows which provider said it and when, so a rep can challenge the data mid-call

    Create a record where every field shows which provider said it and when, so a rep can challenge the data mid-call.

    Hypothesis

    Rival: Salesforce

    no sources recorded

32. Create, 7 of 7Create pricing that charges only for records a rep actually works, not seats or credits bought up front

    Create pricing that charges only for records a rep actually works, not seats or credits bought up front.

    Hypothesis

    Rival: Salesforce

    no sources recorded

11 dated moves, oldest first, dots evenly spaced and not to scale. Scroll to step through them; tap one for the full text.

1. 2022-01-13, Cognism“$87.5m (£64m)” Series C led by Viking Global Investors

   Established player

   Cognism

   Date

   2022-01-13

   Kind

   funding

   After

   “$87.5m (£64m)” Series C led by Viking Global Investors

   Source

   uktech.news

2. 2023-08-29, Apollo.io$100M Series D at a $1.6B valuation

   Established player

   Apollo.io

   Date

   2023-08-29

   Kind

   funding

   After

   $100M Series D at a $1.6B valuation; total funding approximately $250M

   Source

   finsmes.com

3. 2024-09-18, HubSpot“Breeze Intelligence includes data enrichment via more than 200 million buyers and company profiles and contacts in HubSpot Smart CRM.”

   Established player

   HubSpot

   Date

   2024-09-18

   Kind

   launch

   After

   “Breeze Intelligence includes data enrichment via more than 200 million buyers and company profiles and contacts in HubSpot Smart CRM.”

   Source

   constellationr.com

4. 2024-11-12, 11x$50M Series B led by Andreessen Horowitz, $74M total raised

   Established player

   11x

   Date

   2024-11-12

   Kind

   funding

   Before

   $24M Series A led by Benchmark

   After

   $50M Series B led by Andreessen Horowitz, $74M total raised

   Source

   techfundingnews.com

5. 2024-12-04, SalesforceAgentforce “went into production in the last week of Q3” and was “off to a flying start according to Benioff, with 200 deals”

   Established player

   Salesforce

   Date

   2024-12-04

   Kind

   launch

   After

   Agentforce “went into production in the last week of Q3” and was “off to a flying start according to Benioff, with 200 deals”

   Source

   diginomica.com

6. 2025-05-05, 11xCTO Prabhav Jain is CEO

   Established player

   11x

   Date

   2025-05-05

   Kind

   leadership

   Before

   Founder Hasan Sukkar is CEO

   After

   CTO Prabhav Jain is CEO; Sukkar becomes “non-executive chairman”

   Source

   finance.yahoo.com

7. 2025-09-09, CognismDominic Allon as CEO and Chris Evans as CRO

   Established player

   Cognism

   Date

   2025-09-09

   Kind

   leadership

   Before

   Pete Daffern, Interim CEO

   After

   Dominic Allon as CEO and Chris Evans as CRO

   Source

   gzconsulting.substack.com

8. 2026-03-19, Apollo.ioAcquired Pocus, “an enterprise-grade revenue intelligence platform”, toward an “AI-native GTM operating system”

   Established player

   Apollo.io

   Date

   2026-03-19

   Kind

   launch

   After

   Acquired Pocus, “an enterprise-grade revenue intelligence platform”, toward an “AI-native GTM operating system”

   Source

   apollo.io

9. 2026-09-11, SalesforceHunter ships

   Established player

   Salesforce

   Date

   2026-09-11

   Kind

   launch

   After

   Hunter ships: it “helps business-to-business salespeople find leads and craft outreach emails”, with most new features generally available

   Source

   siliconangle.com

10. 2026-09-29, Cognism“MCP & API access” listed on both Standard and Pro, marked “New”

    Established player

    Cognism

    Date

    2026-09-29

    Kind

    changelog

    After

    “MCP & API access” listed on both Standard and Pro, marked “New”

    Source

    cognism.com

11. 2026-10-05, HubSpotDocs state enrichment runs on Starter, Professional and Enterprise, and “Data enrichment does not consume HubSpot Credits.”

    Established player

    HubSpot

    Date

    2026-10-05

    Kind

    changelog

    After

    Docs state enrichment runs on Starter, Professional and Enterprise, and “Data enrichment does not consume HubSpot Credits.”

    Source

    knowledge.hubspot.com

Scroll to step through the 8; tap one for its full fact and our confidence in it.

1. Coldreach, 1 of 8Three-person YC team’s AI SDR watches 113M+ accounts for signals

   Distinguishing fact

   Three-person YC team’s AI SDR watches 113M+ accounts for signals

   Confidence

   High

   Domain

   coldreach.ai

   Record

   The full record for Coldreach

2. Topo, 2 of 8Prices a founders-only tier

   Distinguishing fact

   Prices a founders-only tier: $89 per seat, up to 2 seats

   Confidence

   Medium

   Domain

   topo.io

   Record

   The full record for Topo

3. Cardinal, 3 of 8Two founders, 50+ YC customers, first account executive still an opening

   Distinguishing fact

   Two founders, 50+ YC customers, first account executive still an opening

   Confidence

   Medium

   Domain

   trycardinal.com

   Record

   The full record for Cardinal

4. Avina, 4 of 8Five-person team sells a done-for-you tier from $2,999 a month

   Distinguishing fact

   Five-person team sells a done-for-you tier from $2,999 a month

   Confidence

   Medium

   Domain

   avina.io

   Record

   The full record for Avina

5. AiSDR, 5 of 8Explore tier

   Distinguishing fact

   Explore tier: $900/mo, “Unlimited users” — no per-seat count

   Confidence

   High

   Domain

   aisdr.com

   Record

   The full record for AiSDR

6. Fuse AI, 6 of 8Agents install Fuse as a skill over MCP inside Claude or Cursor

   Distinguishing fact

   Agents install Fuse as a skill over MCP inside Claude or Cursor

   Confidence

   Low

   Domain

   fuseai.com

   Record

   The full record for Fuse AI

7. Explee, 7 of 8Sells 750 emails for $30, pay as you go with no subscription

   Distinguishing fact

   Sells 750 emails for $30, pay as you go with no subscription

   Confidence

   Medium

   Domain

   explee.com

   Record

   The full record for Explee

8. Gojiberry AI, 8 of 8Sells a $99/month self-serve tier

   Distinguishing fact

   Sells a $99/month self-serve tier; teams of 5+ get routed to sales.

   Confidence

   Low

   Domain

   gojiberry.ai

   Record

   The full record for Gojiberry AI